Everybody Needs An Editor: The Essential Guide To Clear And Effective Writing
Wedding toasts, website copy, social media posts, even holiday cardsāyouāll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication.
Youāll never write an email the same way after reading Everybody Needs an Editor, a game-changing guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and Fixing.
Youāll learn how to eviscerate your own writingāand enjoy doing so. Youāll learn to create must-click subject lines, cut jargon, and write emails that people will actually read and remember.
If youāve ever felt nervous to hit a āsubmitā button, this book is for you.